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2015 Counselor's Best Places to Work™ Defining high performance

Counselor's Best Places to Work initiative was created in 2008 to honor organizations in the Advertising Specialty Industry who deliver an outstanding work experience. Counselor Magazine and ASI are proud sponsors of this program. The research for this project is performed by Quantum Workplace. The initiative is designed with several goals in mind:

  • To recognize and honor those companies that have created positive work environments
  • To recognize and share best practices
  • To provide valuable feedback and data to participating companies that will assist them in measuring levels of employee satisfaction and engagement

Counselor’s Schedule

nominations open

2 Mar 2015

nominations close

17 Apr 2015

survey opens

20 Apr 2015

survey closes

22 May 2015

Need more detail? Click Here

Below are the critical milestones for this program. Please validate that the Program and Year are appropriate for your company. If you have questions, please contact:

Please note that these dates are subject to change.

Dates Milestone Description
May 2, 2015 Nominations Open
April 17, 2015 Nominations Closes
April 20, 2015 Your company contact will receive information regarding how to set up and launch the survey
April 20 – May 22, 2015 Participating companies can launch the survey at any time during this window. You will monitor responses and adjust communication to reach your participation goal.
May 15, 2015 Paper Survey Deadline. All paper surveys must be postmarked by this date.
May 22, 2015 All surveys close. Employees will have until the end of the day to complete their survey on-line.
June 12, 2015 Participants will be notified of their finalist status by this date.
October Winners will be featured in the Counselor's Magazine.

Contact Us

For questions regarding this registration site or about the survey process, please contact:

Cassie Neary
Quantum Workplace

For all other questions, please contact:

Andy Cohen
Editor | Counselor Magazine

Nominate Now!

We're happy to have your company nominated for the 2015 Counselor's Best Places to Work!

Click Here

Frequently Asked Questions

Why should my company participate?

The competition presents a great opportunity to learn what your employees are really thinking, and provides you with valuable information you can use to improve your day-to-day operations and workplace environment. If chosen as a finalist or winner, promote the Best Places to Work award to prospective employees. Use the Best Places to Work logo on your websites and recruiting materials. Use the award in your public relations programs.

Is there a cost to participate?

No. It is free to participate in the program using our standard, on-line survey. All participating companies will receive a free one page Overview report. This report shows how your company scored overall and compared to others in your industry.

Quantum Workplace offers the following features for an additional cost.

  • If your employees do not have access to a computer, paper surveys are available for a nominal fee ($2 per submitted paper survey).
  • You may add questions or demographics to the survey to enhance your survey results. Fees for customized surveys vary, based on number of employees. (Only Standard survey questions will be used in scoring for the competition.)
  • Participants may purchase a package of their survey results. Prices for packages are based on the size of the company

How are the Best Places to Work winners determined?

All Best Places to Work winners are determined exclusively on the basis of their employees' responses to the Employee Engagement Survey. Employee responses from 37 standard questions, along with the number of employees that respond to the survey, are calculated to determine the company’s overall score and ranking.

Is the survey anonymous?

The Quantum Workplace employee survey is strictly confidential and anonymous. Companies will have access to survey results at the aggregate level to help you understand and build engagement.

How is the survey distributed to my employees?

The contact person at your company will facilitate the survey invitations for your employees. There are several options available for distribution.

  • NEW PROCESS! EMAIL UPLOADS. We now require all companies to upload employee email addresses into our online portal. This allows Quantum Workplace to email the survey invitation directly to each employee. This method of survey distribution ensures the most accurate and representative collection of employee data.
  • Employees without an email address can be invited by hand delivering their unique survey links Paper surveys are available to employees without access to a computer. Please note, there is a nominal fee to process paper surveys and the paper survey deadline precedes the online survey deadline.

What if my employees do not have access to a computer?

Paper surveys are available at a cost of $2 per submitted survey. A company may use a combination of paper and on-line surveys for their employees. Paper surveys must be postmarked by May 15, 2015. Data entry of paper surveys must be conducted by Quantum Workplace.

When can I access my company’s survey results?

If your company is not a finalist, you may access results when you receive your status notification. If your company is a finalist, you will receive access to results after the list is published.

Which employees are eligible to take the survey?

Please include all full-time, part-time, contract, company sales representatives, independent sales representatives, and franchise/affiliate employees.

Should Union employees be included?

Yes, Union employees must be included in your employee count and invited to take the survey.

Should Partners/Owners be allowed to take the survey?

No, Partners and Owners should not be invited to complete the survey.

Can my company customize the employee survey?

Yes, you may add questions or demographics to the survey to enhance your survey results. Fees for customized surveys vary. Please contact Cassie Neary, for more information about custom surveys. Customizations do not affect the way your results are scored for the purpose of the competition. Custom questions and non-market employees are excluded from the calculations.

Will my company receive the survey results?

Yes, all participating companies will receive a free Overview report. This report shows how your company scored overall and compared to others in your industry. You will also have the opportunity to purchase more in-depth survey results.

What if my company does not make the Best Places to Work list?

You will still receive access to your free Overview report and will have the opportunity to purchase reports to help improve employee engagement. Your company name will not be placed on any list and will not be printed in the special publication. There is NO RISK to participation.

How will I know if my company made the list? When will I be contacted?

All participants that have reached their participation goal will be contacted regarding their status as a finalist or non-finalists by June 12, 2015.

When is the Best Places to Work event? When will the list of winners be published?

The list of winners will be published in the October issue of Counselor’s Magazine. For questions regarding the publication please contact Andy Cohen at, or 215-953-3326.

Do all of the employees at my company need to complete the survey?

All eligible employees must be invited to take the survey. To reach a 95 percent confidence level with a margin of error of plus or minus 5 percent, you will need to achieve employee participation based on the following percentages per size of organization for your company to be considered an honoree:

  • 50 employees or fewer = 85%
  • 51 - 150 = 70%
  • 151 - 500 = 50%
  • 501 - 1,000 = 30%
  • 1,001 - 3,000 = 15%
  • 3,001 - 5,000 = 8%
  • More than 5,000 = 5%